Nowadays, it's pretty easy to wander into a fancy restaurant and find a "deconstructed" food item on the menu. We've been taught that food items are more expensive when they're deconstructed, which works pretty well in the arts and craft community. In fact, this person decided to simply smash a bottle of alcohol, stick it to a frame, and sell it for £40! And we bet they found the bottle from a neighbor's recycling.
While we appreciate the "do it yourself" nature of this product, what we don't understand is why someone would pay for someone else to do this when they could do it themselves at home.